Mummers Merchandise Will Help Keep Us Marching!

NB2, a Philadelphia-based apparel design company and online merchandiser, has partnered with SaveTheMummers.com to develop a unique merchandise branding program to generate revenue to preserve the parade and legacy of the Mummers.  The concept was presented to the Mummers by NB2 president Fred Lavner in the summer of 2009.

The new merchandise program will be rolled out in two stages, the first being an online store featuring novelty printed apparel, books, music and dvds.  A retail on-site program will begin in February at local museum gift shops, tourist attractions and other appropriate retail venues. At that time, the merchandise line will expand to include such items as musical Mummer bobbleheads, wind-up fancy strutters, comic finger puppets, musical chip tees and much more.

“I’ve always believed that the Mummers is a Philadelphia folk icon and as important and relevant to Philly as Music City is to Austin, as the blues are to Memphis, as the Grand Ole Opry is to Nashville, and as jazz is to Chicago,” Lavner said.  “But yet, virtually everything about Philadelphia souvenir merchandise is skewed to Ben, Betsy and the Bell.  What about supporting the unique and longstanding tradition of our Mummers?” continued Lavner.

Now, you’ll be able to show your support of the Mummers in new and exciting ways. And don’t forget to enter your name and email address under subscribe on the left,  so we can keep you updated on future merchandise offerings!